It's a rule that, we are sad to report, isn't always followed, as Romenesko reports:
The conservative Media Research Center often urges liberal news outlets to TELL THE TRUTH, but the Reston, VA-based press watchdog isn’t telling the truth about its own leader: Brent Bozell doesn’t write the syndicated column that appears under his byline.
It is longtime MRC media analysis director Tim Graham who writes “almost everything published under [Bozell's] name,” a former MRC employee tells me in an email. “That includes his weekly column. Same goes for his books, which at least carry Graham’s name in a secondary billing, but also aren’t written by Bozell (but Bozell keeps 80-90% of the advance and all profits!)”
Expect headline writers to have a field day with this one. Here's how TPM is reporting it: Brent Bozell Denounced Media Laziness in Columns He Probably Didn't Write.