Hmmm, that's a tough one. Um, how about: Obamacare, Obamacare, Obamacare.
Republican campaign guru Karl Rove says:
"In 2014, it's likely to be a bigger, more obvious and equally deadly issue for Democrats, especially incumbent Democrats in red, even purple states and districts who voted for the monstrosity."
Here's more from Dave Wasserman of the nonpartisan Cook Political Report.
"Obamacare has essentially neutralized the Democrats' momentum from the shutdown. It's offset it. All things being equal Republicans ought to be able to gain seats in 2014 because the composition of the electorate will be more favorable to Republicans."
OK, so maybe it won't be all Obamacare all the time. Politico reports:
Without much fanfare, House Republicans are crafting an election-year agenda that’s meant to target what they believe are the real economic issues facing middle-class Americans — and thereby attract the kind of voters that the GOP and Mitt Romney alienated in 2012. They hope the initiatives will help them hang onto the majority in 2014 and paint a more positive image of the party.